For the consecutive second month, Yahoo.com was the second most visited website according to Compete’s latest U.S. traffic data. Yahoo! had over one million more Unique Visitors (UVs) than Facebook.com, who was pushed down to the #3 spot last month. Google.com remained at #1. Microsoft knocked Microsoft out of the Top 10. may was a strong month for all Microsoft properties…
May’s Top 50 Sites: Facebook Didn’t Win Back #2 From Yahoo!
Sunday Series: Which Theme Parks Accelerated Past the Competition?
Monthly traffic to theme park websites increased 28.5% as May welcomed warmer weather and summer vacation planning. Unsurprisingly, theme parks receive more online visitor in the summer months. the season is off to a slow start; 8.2 million Americans visited theme park websites in May, about 700,000 less visitors than in May 2012. which theme parks experienced the largest traffic growth last month? seven of the ten fast movers are parks located away from the coast…
Sunday Series: Which Theme Parks Accelerated Past the Competition?
Mobile Banking Today: Highlights from #MCS2013
As we continue to study the consumer path to purchase, changes in mobile commerce and banking help drive the behaviors and adoption of “the mobile purchase.” Consumers are more comfortable with mobile transactions, online banking, and custom mobile apps–and the banks are paying attention. we identified three themes from the 7th Annual Mobile Banking and Commerce Summit in Miami with fresh new statistics…
Battle of the Blogs: Tumblr Wins, but Can Advertisers Open Users’ Wallets?
Yahoo! wants to get in front of 18-34 year olds—and soon it will for the price of $1.1 billion to acquire the popular blogging platform, Tumblr. Yahoo! is counting on this young crowd to increase its traffic, gain “cool” status, and sell digital advertisements. These Millennials are the most coveted demographic for advertisers. will this investment pay off for Yahoo?
Battle of the Blogs: Tumblr Wins, but Can Advertisers Open Users’ Wallets?
Sunday Series: Food and Grocery Fast Movers
This week, we compiled ten of the fastest growing food and grocery sites. Mother’s Day drove significantly more traffic than usual to shop for food online in May: the category of sites had 27.5% more Unique Visitors (UVs) than in April. Americans bought their moms chocolate covered strawberries, fruit baskets, and even meat! Berries.com (also the month’s fast mover), ediblearrangements.com, and omahasteaks.com were the highest traffic sites among the grocery fast movers.
Can Next Generation Consoles Save Console Gaming?
Despite all the buzz and excitement around the latest generation of consoles, the industry continues to be plagued by speculation that the console gaming may soon be obsolete. To test the theory we looked at the traffic to xbox.com, playstation.com and ninetendo.com over the past 13 months. we found that year-over-year traffic to both Playstation and Nintendo declined…
May Data is LIVE at Compete!
Mother’s Day made a significant impact on the fast moving sites list this month with Berries.com, ProFlowers.com, 1800flowers.com, and FTD.com all making the top ten. Powerball.com also joined the fast movers this month due to another record-setting jackpot last month. Likely driven by the NHL playoffs in the U.S., NBCSports.com claimed spot #8 on the list, with monthly page views growing nearly 17% month-over-month as well.
Make the New Path to Purchase Work For You
The singular, orderly, sequence of purchase stages has been scrambled, and marketers need to conform quickly. Consumers are changing the way they research and purchase online, and new shopping paths are emerging depending on behavior, device, location, and intent. It’s not just what consumers do that is important; it is also how, when and why they do it. Consumers are distracted, but smarter. Marketers can be smarter, too.
Sunday Series: Fashion Flop–No Spike for Spring Apparel
Spring fashion wasn’t on American’s minds any more or less in April than in March. Monthly traffic to apparel websites grew less than a quarter of a percent in April, with 70.8 million Unique Visitors (UVs). what sites did receive more attention as the weather got warmer? Below are ten apparel fast movers, each of which offers different products. not surprisingly, Izi Dresses and Rent the Runway benefitted from both prom and wedding season.
Success Stories: Use Search Intelligence to Acquire Strategic Assets
Regularly monitoring competitive intelligence search data is key for short-term SEO strategy, but it can also dictate long-term digital marketing plans. as an online brand, you should be regularly monitoring referral keywords, or search terms that bring traffic to your site. yes, this can be done in your local analytics. but, local analytics don’t show what keywords are driving traffic to your competitors’ sites.
Success Stories: Use Search Intelligence to Acquire Strategic Assets
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